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The Happi Top 50 Company blends humor with product testing in celebration of its "absurdly good quality" products.
January 22, 2025
By: Lianna Albrizio
Associate Editor
ELF Beauty is aiming to transform the beauty landscape in Germany with its ELF Von Zehn campaign. “Von zehn,” which translates to “11 out of 10,” celebrates the “absurdly good quality” of ELF’s affordable products, per marketers. Drawing inspiration from its community’s strong affinity for reviews and ratings, ELF blends humor with product testing, redefining the boundaries of traditional quality reviews and ratings. “Germans are obsessed with a good rating. True to...
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